The Importance of Product Marketing For Conversion: Market Your Offer, Not Your Product
Businesses often make the mistake of assuming that the role of product marketing ends once a lead is successfully converted.
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Nishant D'souza
Jul 85 min read
Drive to Survive: The Once Catalyst for F1's Resurgency, Now a Joke?
Adrenaline, tension, and high-stakes drama! These aren't just words to describe Formula 1 but also the essence of Netflix's Drive to Survive
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Nishant D'souza
Jul 45 min read
Mastering Personal Branding for Freelancers: A Comprehensive Guide on Branding
Personal branding has become an indispensable tool for freelancers striving to carve out a niche in a crowded marketplace.
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Nishant D'souza
Jul 36 min read
Starting Your Freelancing Journey: Essential Tips for Beginners
Embarking on a freelancing journey can be both exciting and daunting. As the job market evolves, more people are turning to freelancing.
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Nishant D'souza
Jul 36 min read
How to Increase Your Chances to Get Clients as a Freelancer or Consultant
Many freelancers and agencies start strong, fueled by initial enthusiasm and a few good projects. Here's how to maintain that momentum
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Prannay Jha
May 303 min read
How Much Did Quora Pay Me for 18 Million Views? Insights into Quora Monetization
In the realm of online content creation, monetizing your efforts is a key goal. Many platforms offer various ways to earn from your...
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Nishant D'souza
May 265 min read
Why Your Unique Value Proposition Matters As a Freelancer
As a consumer or marketer, we keep hearing the term "unique value proposition" (UVP) thrown around.
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Nishant D'souza
May 254 min read
Conversion Kings: Why Marketing Your Offer, Not Your Product, Is the Secret Weapon for Growth
Direct-response marketing is high stakes, and every click or conversion counts. Even a subtle shift in focus can yield dramatic results.
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Nishant D'souza
May 255 min read
Understanding your Ideal Customer Profile (ICP): The First Step to Nailing Your Marketing
In product development and marketing, understanding your Ideal Customer Profile (ICP) is the difference between triumph and disappointment.
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Nishant D'souza
May 254 min read
5 Tricks to Scale Content Creation Efficiently: Become a Content-Producing Powerhouse
In this post, I thought I could share with you some strategies that can you equip you with hacks to transform your content creation process.
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Nishant D'souza
May 256 min read
AI Art Creation: Using ComfyUI for Stable Diffusion
The world of art is undergoing a total trip of a transformation with the emergence of artificial intelligence (AI).
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Prannay Jha
May 102 min read
Should You Use Fulfillment by Amazon (FBA) for Your India Business?
As an Indian entrepreneur selling online, Fulfillment by Amazon (FBA) can be a powerful asset. But before diving in, it's crucial to...
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Nishant D'souza
Apr 225 min read
Differentiation Vs Distinctiveness: Why Visibility Trumps Uniqueness in Marketing
The world of marketing has sparked multiple raging debates, one of which has still been blazing on - how do you make your brand stand out?
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Nishant D'souza
Feb 245 min read
Optimizing Marketing Efforts for Scale: Mastering the Three Stages of the Funnel
Generally speaking, companies look to split their budget as around 50% for the top of the funnel and 50% for the bottom. In the process,...
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Nishant D'souza
Feb 224 min read
Aligning Product Marketing with the Marketing Funnel: Guiding the Customer Journey to Conversion and Revenues
In any business, the marketing funnel serves as a powerful framework for visualizing the customer journey, from initial awareness to...
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Nishant D'souza
Feb 223 min read
Aligning Product Marketing Strategy with Functions: Leveraging the Strategic Compass Guiding Your Product Through Its Lifecycle
In the ever-evolving landscape of business, product marketing emerges as a crucial force, acting as the strategic compass that navigates...
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Nishant D'souza
Feb 223 min read
Converting Leads into Customers: Understanding Bottom of the Funnel Marketing (BoFu) Strategies to Maximize Revenues
As leads progress through the sales funnel, they eventually reach the Bottom of the Funnel (BoFu), where the focus shifts towards closing...
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Nishant D'souza
Feb 223 min read
Maximizing Conversions: Elevating Middle of the Funnel Marketing (MoFu) Strategies for Lead Nurturing and Optimization
In the labyrinth of the sales funnel, the Middle of the Funnel (MoFu) presents a pivotal stage where potential leads transition from...
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Nishant D'souza
Feb 223 min read
Nurturing Relationships: Mastering Top of the Funnel (ToFu) Strategies for Brand Building
At the heart of every successful marketing strategy lies the ability to engage potential customers right from the initial touchpoint....
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Nishant D'souza
Feb 205 min read
Presenting Your Short Film Project: Crafting a Compelling Portfolio Showcase
Short films hold a unique power to captivate audiences and convey profound messages within a limited time frame. From storytelling to...
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