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How to Increase Your Chances to Get Clients as a Freelancer or Consultant

marketing and social media cover image

Many freelancers and agencies start strong, fueled by initial enthusiasm and a few good projects. However, maintaining that momentum requires a strategic approach. It’s not enough to be good at what you do; you need to be seen and remembered by potential clients. The marketplace is bustling with talent, and standing out means you need to build and nurture relationships, continually showcase your skills, and adapt to the evolving needs of your clients.

A critical aspect often overlooked is the importance of understanding your clients' perspectives. Clients are looking for reliability, quality, and a seamless experience. They want to work with professionals who not only deliver promised output but also understand their needs and can help them reach their goals. This means that every interaction, from the initial pitch to the final delivery, should reflect your commitment to their success. Furthermore, the digital age has provided unprecedented opportunities for exposure. Social media platforms, professional networks, and content marketing are powerful tools that can significantly boost your visibility. But with great opportunities come great challenges, mainly the pressure to constantly produce fresh, engaging content.

In this post, I thought I could talk about some actionable strategies that have helped me constantly attract new clients consistently, and retain existing ones. These strategies are designed to be practical and easily implementable, ensuring that you can focus on what you do best—creating outstanding work. Whether you’re a seasoned freelancer or just starting your agency, these insights will equip you with the tools needed to thrive in a competitive market. So, let’s dive in and discover how you can become a magnet for clients.

Focus on the Changes You'll Bring

When engaging with potential clients, it’s essential to highlight the tangible changes and transformations your services can bring to their business. Instead of merely detailing every deliverable, shift the focus to the end goals and the journey you'll go on together. Describe how your collaboration will help them achieve their vision and bring their ideas to life. This approach not only emphasizes the value of your services but also creates a meaningful narrative that clients can envision.

By concentrating on the results, you foster a deeper connection with your clients. They start seeing you not just as a service provider, but as a partner invested in their success. This alignment with their long-term goals builds excitement and anticipation for the positive changes your collaboration will bring.

For example, if you're offering digital marketing services, instead of listing SEO, PPC, and content marketing as deliverables, paint a picture of increased web traffic, higher conversion rates, and a stronger online presence that will elevate their brand.

Sell Your Value, Not Your Price

In a crowded market, competing on price alone can be a race to the bottom. Instead, emphasize the unique value you bring to the table. Your expertise, experience, and unique approach contribute to a value proposition that goes beyond mere cost. Explain why clients should choose to work with you by highlighting the comprehensive benefits you provide and how your contributions will enhance their brand and business.

For instance, if you're a graphic designer, don't just quote a price for a logo design. Explain how your design will capture their brand’s essence, attract their target audience, and differentiate them from competitors. And this is where strong portfolio pages that give your client an idea of who solutions you've provided to past peeps in the past comes handy, especially because it's a great opportunity to showcase your approach and value.

Share stories of past clients whose businesses have thrived due to your design work, and show how you were able to through your portfolio pages and testimonials. This approach not only justifies your pricing but also positions you as an invaluable asset to their success.

behance portfolio in action with various projects from branding to website design

Have an Impressive Process in Place

A well-defined and transparent process showcases professionalism and instills confidence in your clients. Outline each step of the project, their role, and how you will manage the entire process. This clarity ensures that clients understand what to expect, feel involved, and trust that you have successfully navigated similar projects before.

For example, your process might begin with an initial consultation to understand their needs and goals, followed by a detailed project plan with timelines and milestones. Regular updates and checkpoints keep the project on track and provide opportunities for feedback. Clear communication channels ensure that any issues are promptly addressed, and clients feel informed and valued throughout the journey.

An organized approach not only builds trust but also demonstrates that you are capable of delivering results efficiently and effectively.

I talk about some of our processes and ways of presenting the same to clients in this video. Do check it out for examples and inspiration for your own hustles -

Avoid Discussing Numbers

While pricing is an important aspect of any business transaction, leading with numbers can often overwhelm and deter potential clients. Instead, initiate conversations that highlight your personality, values, and the personalized benefits you offer. By focusing on building a relationship and understanding their needs, you can create a more engaging and less transactional discussion.

For example, when a potential client asks about pricing, steer the conversation towards understanding their specific challenges and goals. Share insights and examples of how you’ve helped similar clients achieve success.

Follow an approach that allows you to present a customized solution that addresses their unique needs, making the conversation more about value and less about cost. When it comes time to discuss pricing, it will be within the context of a well-understood and appreciated value proposition.

Meaningful Marketing Words to Use in Your Pitch

The above few pointers have hopefully given you a good idea of how to approach your pitches with clients to improve your chances of bagging gigs. Now, let's talk a little bit about some very useful words to use in your pitches and conversations to seal the deal. Here are six important words that can elevate your pitch -

  • You - Using you personalizes your message and creates a connection of customer-centric engagement. It makes the client feel that the message is tailored specifically for them, ensuring they feel valued and understood. By addressing the client directly, you create a sense of involvement and importance, making your pitch more relatable and engaging.

  • Quality - Emphasizing quality reassures clients of lasting satisfaction and performance that exceed expectations. It suggests reliability and excellence, which are highly valued by clients. Highlighting the superior quality of your services or products can build trust and credibility, setting you apart from competitors who may not offer the same level of excellence.

  • Easy - Highlighting easy simplifies the experience, reducing complexity and frustration. Clients appreciate services that make their lives easier and more efficient. By focusing on ease of use, you demonstrate that your solutions are user-friendly and designed to save time and effort, which can be a significant selling point for busy clients.

  • Fast - Using fast conveys time-saving benefits, capitalizing on urgency and impulsive behavior. Speed can be a significant differentiator in a competitive market. Emphasizing quick results and rapid service delivery can appeal to clients who need immediate solutions to their problems.

Winston Wolf from Pulp Fiction who solves problems fast

  • Free - Offering something free attracts attention, triggers interest, and helps overcome price resistance. Free consultations can be powerful incentives for clients to engage with your services. By providing something at no cost, you lower the risk for potential clients and give them a chance to experience the value of your offerings firsthand.

  • Risk-free - Assuring clients that your service is risk-free instills trust and minimizes uncertainties, leading to worry-free decisions. It reassures clients that they have nothing to lose by choosing your services. Offering a risk-free guarantee can alleviate concerns and objections, making it easier for clients to commit to your services with confidence.

In Conclusion

Thriving in the competitive freelancing and agency landscape demands more than just initial enthusiasm; it requires a strategic, client-focused approach. By consistently highlighting the tangible benefits your services bring, emphasizing the unique value over mere cost, and maintaining a transparent and organized process, you can build trust and foster long-term client relationships. Additionally, utilizing powerful marketing words in your pitches can significantly improve client engagement and convey the benefits of your services effectively.

By implementing these practical strategies, you can consistently attract new clients, retain existing ones, and ensure your ongoing success in the market. Focus on delivering outstanding work and showcasing your commitment to client success, and you will become a magnet for clients. Hope this helps you with you hustle!


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