Podcast Breakdown by 
Design Crescendo

SaaSBOOMi
Podcast Episode: Getting SaaS Pricing Right P1 
(BTS E14)

Improvement Opportunities 
INCONSISTENT
DIRECTION

The above split screen is the framing used most frequently among the two, though because the speakers aren’t looking at each other, it is creating a sense of disconnect. The screen direction of the speakers needs to be consistent throughout the episode. It is important for them to be framed in a manner that they are looking at each other, especially since they’re mostly agreeing with each other during discussions.

The difference in sizes is all the more jarring in the split screen shots.

The sizes of both speakers should be similar. When one is bigger than the other, it can create a sense of dissonance for the viewer.

This needs to be solved at during recording itself, to avoid challenges regarding footage quality in post-production.

FOOTAGE
RATIOS

The framing needs to be fixed, especially when template elements are brought into screen. 

Playing with footage sizes during edit will enable better framing based on content, too.

HALF SCREEN BOXES

The yellow needs to be consistently used in all template nodes, and the motions that bring the elements on-screen need to stick to a particular theme (either movement or scale).

The transitions can be better and the background can be more consistent with the brand.

LOCKING THE
TEMPLATE

The full shot can have 
a very thin frame to be
consistent with the 
split shot.

Template elements and treatment need to be a lot more consistent and frequent than they are now, though the text look-and-feel  is aesthetic.
The full shot can have 
a very thin frame to be
consistent with the 
split shot.While a lot of what can happen with sound in post-production is dependent on the recording itself, some post in terms of dampening frequencies of unclear audio can improve quality.

Also, the audio was slightly lagging (minor sync issues) at places.

​

members from various companies, bootstrapped or VC-backed unicorns. As part of its efforts to build the largest pay-it-forward community for founders, SaaSBoomi has a bunch of podcast series that they run on YouTube. 
SaaSBoomi is a close-knit community of B2B SaaS founders from India. Founded by some of the best SaaS founders of the country, the community has over 4000 
The following were some aspects in which the podcast ouput could do better -
Once the brand colors were clearly established for each of the two podcast series, the idea was to create a template pool with all necessary elements required to communicate content on screen visually -
Full screen text
Lower third
Text box
Once the brand colors were clearly established for each of the two podcast series, the idea was to create a template pool with all necessary elements required to communicate content on screen visually -
Half Screen text
Chapter text
Transition
Inset animation
tined stock footage
Various content graphics and imageries to communicate content clearly
Various types of shots used to bring dynamism in the episode
The template pool also accounted for thumbnails used in both series -
Thumbnails in different aspect ratios (16:9/1:1/9:16)