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  • Writer's pictureNishant D'souza

Best Structure for Design Portfolio Pages: Showcase Logo Designs, Explainer Videos, and Websites

Updated: Mar 4

Explainer video cover photo

In the competitive world of design, a standout portfolio can be the key to landing your dream job or attracting high-value clients. Your portfolio is not just a collection of your work; it's your showcase to the world, demonstrating your skills, creativity, and unique style. Whether you're a graphic designer, web designer, UX/UI designer, or any other type of designer, here are some tips and best practices to help you create a compelling design portfolio page that will leave a lasting impression.

Start with a clear purpose.

Before you dive into creating your portfolio, take some time to define your goals and audience. What do you want to achieve with your portfolio? Are you looking to land a job at a specific company, attract freelance clients, or simply showcase your work to the design community? Understanding your purpose will help you tailor your portfolio to meet your objectives and appeal to your target audience.

How to Structure Your Portfolio Page

Your portfolio is only as strong as the work it showcases, so to begin with, be selective about what you include. Choose projects that demonstrate your skills, creativity, and versatility as a designer. Aim for a balance of different types of work, such as branding projects, web design, user interface design, and print collateral, to showcase the breadth of your abilities.

  • Curate and organize thoughtfully: Presentation is key when it comes to your portfolio. Organize your work in a logical and intuitive way, grouping similar projects together and highlighting your strongest pieces. Provide context for each project, including a brief description of the client, the problem you solved, your role in the project, and any relevant metrics or outcomes. Use high-quality images and visuals to showcase your work effectively.

  • Highlight your process: Many clients and employers are interested not just in the final outcome of your projects, but also in your design process. Consider including case studies or project walkthroughs that document your creative process from start to finish. This could include sketches, wireframes, mood boards, prototypes, and iterations, providing valuable insight into your problem-solving skills and design thinking.

  • Keep it simple and user-friendly: When it comes to design portfolios, less is often more. Avoid cluttering your portfolio with too much text or unnecessary visuals. Keep the layout clean, simple, and easy to navigate, allowing your work to speak for itself. Use a consistent design aesthetic and typography throughout your portfolio to create a cohesive and professional look.

The Structure in Action

Your portfolio is not just a showcase of your work; it's also an opportunity to showcase your personality and unique style as a designer. Fixing a uniform structure that could get repurposed for different project types is a great way to do this. Here are a few examples of the same -

Logos and Branding

maverick storyboarding and logo design

1. Use a cover frame to reveal the logo at the very beginning along with other elements that show what the company stands for.

2. Share a little information about the company, its products and services, in 50-100 words.

3. Put together some of the early sketches and explorations to show how the idea eventually evolved with the client’s ask to what it is today.

maverick typeface, color and sizing

4. Deconstruct the final design, and talk about the thought process behind the output and its elements.

5. Highlight the color palette and some of its attributes (like the percentage composition or the rationale behind the colors used).

6. Highlight the font and some of its attributes (like weights, leading between lines, and size distributions).

mavecick final mockups

7. Show how the branding transpires to different aspects of the company like business cards, websites, letterheads, applications, etc.

8. End similarly to the beginning, by using imagery associated with the brand and the final logo.

This is what the final page for the above project looks like on my Behance profile - Maverick Interio Project Page

Explainer Videos

1. Reveal the logo at the very beginning and use imagery relevant to the product and company.

2. Share a little information about the company, its products/services, along with the objective of the explainer video.

3. Run through relevant frames to describe the structure or show key storyboard frames to give an idea of the flow.

4. Share parts of the script or screenplay of the video to show that the creation went through the entire cycle associated with video content production.

5. Highlight some important attributes of the video’s look-and-feel like the color palette, the iconography, some art elements, or the mood board.

6. Show snippets of the video and share aspects about the edit and structure. This could have information like the types of cuts too if it is a project page for a short film.

7. Show snippets of the video and share aspects about the animation. This could have information about the style followed, and details about the motion graphics elements.

8. Close with the final output or snippets of it, if it is a long render.

Website Designs

1. Show some imagery associated with the project type (website design in this case), and also a look-see into a page of the site.

2. Highlight the palette adopted, and some other important design attributes like the fonts used, possibly with some information on why.

3. Run through relevant frames to describe how the homepage is structured. A video or a gif can also be used to showcase the same, if at all there is motion or a more complex UX to demonstrate.

4. Highlight some technical details, and possibly show how the responsiveness of the website works.

5. Show some important attributes of the website’s treatment like iconography and style adopted.

6. Share some of the other pages of the website. Arrange them in a way that brings out the overall consistency in structure, from a design perspective.

7. It’s not something I’ve explicitly done here, but ideally if the pages were placed in a chronological order, the user journey would be clearer to understand.

8. Close with ideally an end similar to the beginning, to wrap the whole project page up.

To Wrap Things Up

Remember to keep your portfolio up to date with your latest work and accomplishments. Regularly review and refresh your portfolio, removing outdated projects and adding new ones as you complete them. This will ensure that your portfolio always reflects your current skills and capabilities as a designer.

In conclusion, creating a compelling design portfolio requires careful thought, planning, and attention to detail. By following these tips and best practices, you can create a portfolio that showcases your best work, highlights your unique skills and personality, and helps you stand out in a competitive field. So roll up your sleeves, get creative, and start crafting your standout design portfolio today!

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